Play it safe

do you really need another pair of sneakers? Does it bother you that the pair you spent £299,99 on has broken already? Does a 299,99 pair of sneakers make you a better person, more devoted husband or independent woman? Does it make you better in bed? Does it cure the cold? Does it feed you at night? (this question does not apply to Phil Knight) Does it relieve the endless self induced boredom of post millennial – post modern existence? Only dumb people or those with compulsive shopping disorders (another turn of the millennium phenomenon, eagerly endorsed by marketing flunkies world wide) think it’s cool to pay £299,99 for something that at the end of the day is purely practical. Which the price should reflect. It’s safe to say that a £150 out of the £299,99 you pay for nothing. For artificial and market derived kudos. Soulless symbolism signifying only that you are superficial and have to buy your life style(s). It’s only a fucking shoe. Get over it. They want you to want to buy it, and you’re falling hook, line and sinker. Add to that the ridiculous price. Which has no reflection on the actual cost of the product. Don’t believe the hype, just buy it™. Fools.
And how many fucking people actually need special air pockets in their shoes. 90% of trainer wearers are probably overweight, unfit and sitting, right now, in a fast food outlet near you. Stuffing their faces with shit the ‘cooks’ wouldn’t even touch. Still, it’s sporty, innit? And that air Jordan logo embroidered on my shoe makes me run faster. If only I could be fucked to run. I’ll just watch some TV instead. Nice, Friends is on.

Wow cool! A free coca cola t-shirt! Wicked!
(10yr old kid)
Fools! Another free billboard space. All these years and we still get away with it. Another line of…?
(Coke marketing Exec)

We’re all suckers. But those who accept it are idiots.